5 Biggest Mobile App Marketing Mistakes You Should Avoid

5 Biggest Mobile App Marketing Mistakes You Should Avoid

Today, applications (apps) are a very important part of our daily micro-moments such as: I want to go, I want to know, I want to buy, etc. In fact, users spend an average of 30 hours every month in these moments.

Apps are an intense and effective way for businesses to fabricate solid and enduring associations with their clients and customers. In any case, a mobile application marketing strategy can supplement an company’s offline off experience, for example, in-store unique offers. Applications can be an immense hit or an enormous lemon. With regards to showcasing your mobile app, any misstep can prompt disillusioning results with over spending.

1. Developing App First, Then Making A Monetization Strategy

At present, there are more than 1.5 million applications on the App Store, and the expense of getting a client now surpasses $2 per introduce. In any case, a major test over the business is client procurement, making it is important to make however much benefit as could reasonably be expected from the applications introduces you do produce. You need to arrange your adaptation, otherwise called acceptance methodology, right on time keeping in mind the end goal. With the accompanying four models, you can adapt your application or you can utilize them to drive application revenue.

2. Taking for Granted That People Will Return to Your App Just Because

Returning users or customers require motivation to return — it’s essential for you to acknowledge this. Before spending on your portable application, you require a reasonable comprehension of what draws rehash employments of your application. Aside from contending with more than 1.5 million applications on the applications stores, you need to consider the estimation of your application to its client. Do you realize that 90 percent of the clients who download your application are gone inside six months? In this way, it is vital to consider looking after users.

3. Very Poor Understanding of Lifetime Value (LTV)

LTV stands for “Lifetime Value” defined as the total revenue generated by a user from an app’s download to its removal. It can be calculated in many ways like monetization, retention, etc. Furthermore, you can make sense of the amount you can stand to spend on getting new clients by ascertaining the amount of income you can anticipate from every client. Bear in mind, the average cost per app install is continually rising, which means developers need to get an even higher average LTV per user.

4. Ignoring Your App’s Users

This is a complete no-no. Remember, your app’s users are your customers, and your app does nothing without them. To make an app that will become popular, it is imperative to listen to your customers, and if they want any feature, it’s a good idea to add it to the app.

5. No or Lack of Research

This is the most common mistake made by many people. With more than 1.5 million apps in the App Store to compete against, you need to do in-depth research to ensure your app stands out from the crowd. For this, make your application either quicker, preferable or less expensive over others and you will probably succeed. On the off chance that a major and mainstream application is as of now doing likewise as yours, then download the application to decide how/if your application can be better.

TAG :  iPhone App Developers India, iPhone Application Development, Android App Developers India, Android Application Development


UI Design Principles every one Mobile App Designer Must Follow

UI Design Principles each one Mobile App Designer Must Follow

In Mobile Application Development, the UI (customer interface) and UX (customer experience) accept the most gigantic parts in an adaptable application’s success. From the perspective of an organizer, an amazing UI for adaptable application must be ensured when you tail some endeavored and attempted UI plot norms. The perspectives appropriate to customer interface diagram for a versatile application change from the elements of web change and thusly, ought to be moved nearer in a substitute way.

It is constantly fitting to adhere to specific rule that are acknowledged by the fashioners’ group.

A Layout with Consistent Flow

The great old principle of web designing holds significantly more unmistakable criticalness for versatile applications when the screen size clinicians basically. Without laying out your application’s diagram dependably, you end up making a disaster area that would not fulfill any of your concentrated on adaptable customers. Give each portion of the application a chance to grow reliably, making a phenomenally smooth stream. Anything building up unexpectedly may incite undesired action that may leave the customer astounded.

Decide the level of clarity

Without question keeping a mobile application direct, without putting in complex setup parts, attempts to bolster its. Nevertheless, you ought not make it unreasonably clear in light of the fact that it may allow exhaustion or even perplexity to crawl in. Case in point, using the same shading for different regions may make it troublesome for viewers to tell them isolated.

Keep the intelligence obvious

In the meantime, you ought to pick the right course show if melding every course part in the available screen space is troublesome. ‘Drill down’, for example, is one celebrated model which records the substance in a levels of leadership. The method for your application and the typical customer conduct for the relative applications should help you pick.  See More……

TAG:  iPhone App Developers India, iPhone App Development India, Android App Developers India, Android App Development India

Top 10 open source frameworks

Our top 10 open source mobile app frameworks are listed below in alphabetical order, with links to product pages. Unless otherwise noted, the software is available only in a free, open source version.

Framework 7

from iDangero.us — Since version 1.0 was released a year ago, Framework has been one of the best choices for developing iOS apps. Now that it offers Android support, it’s also a good option if you want to start with iOS, then build an Android version with an iOS like look and feel. Features include Material Design UI, native scrolling, 1:1 page animation, a custom DOM library, and XHR caching and preloading.


from Ionic — Based on the Sass CSS extension language, this popular cross-platform framework is fairly easy to use, yet it can also integrate AngularJS for building more advanced apps. Ionic offers a library of mobile-optimized HTML, CSS, and JS CSS components, gestures, and tools, and works with predefined components. A command-line interface provides features like emulators, live reload, and logging, There’s also a Cordova-based app packager.

jQuery Mobile

from jQuery Foundation — Based on jQuery, this mature, lightweight framework lacks many of the advanced features of most packages here, but it still has a large, committed user base. While it offers features like semantic markup, progressive enhancement, themable design, and PhoneGap/Cordova support, there’s not much here for native-like functionality and performance or advanced UI. On the other hand, its simplicity means that “write once, run anywhere” is often an achievable goal, and it’s a good choice for simple apps that also need to run on Windows Phone and BlackBerry.

Kendo UI

from Telerik — This jQuery based HTML5/JavaScript framework is available in open source and commercial versions. The enterprise-friendly Kendo UI offers a wide selection of UI widgets and plugins. It’s best known for its numerous prebuilt themes with Material Design styling, as well as a theme builder for custom themes. Other features include Angular and Bootstrap UI integration, as well as performance optimizations.

Mobile Angular UI

from Maurizio Casimirri — This open source project combines AngularJS and a modified version of Twitter’s Bootstrap into a mobile UI framework. It is said to retain most of Bootstrap 3’s syntax for easier web-to-mobile portability while adding mobile components missing from Bootstrap, such as switches, overlays, sidebars, scrollable areas, and fixed-positioned navbars. Libraries include fastclick.js and overthrow.js.


from Telerik — As the name suggests, NativeScript focuses on native UX development, but it offers cross-platform code-sharing support across Android and iOS. The software uses existing native UI libraries, with the UI described by means of JavaScript, XML, or optionally Angular. It’s not as easy to use as Telerik’s more traditional cross-platform Kendo UI framework, however.

Onsen UI

from Asial Corp. — Onsen is built on HTML and CSS, and is designed to work with PhoneGap and Cordova, which are not pre-integrated. It can also work with Angular and jQuery. As the name suggests, the program stresses UI development, and offers a wide range of web-based UI components and features, such as two-column views for tablets. (Material Design, however, is still missing.) The well-documented program is pitched at jQuery Mobile users who need ease of use but want more functionality, performance, and UI features. A drag and drop GUI tool is under development at Tokyo-based Asial, which also develops and maintains Monaca.

React Native

from Facebook — React Native is an open source spin off of Facebook’s React JavaScript framework, which famously replaced the earlier HTML5 foundation. As the name suggests, this high-end, iOS-focused program is more of a native app package than a cross-platform framework, but with its new Android support, it loosely fits our requirements, as you can essentially write once in JavaScript and port to both platforms. Currently, only OS X desktops are fully supported, although there are experimental Linux and Windows versions for Android App development.

Sencha Touch

from Sencha — Sencha’s mature, enterprise-focused HTML5/JavaScript framework is available in both open source and commercial versions. Sencha builds upon ExtJS to enable native-like performance. It provides a visual app builder for HTML5, as well as the ability to reuse custom components. A native packager streamlines distribution to stores like Google Play.


from Appcelerator — Unlike the more web-oriented frameworks, Titanium uses JavaScript to create native code, with claimed benefits in performance. This Node.js-based SDK offers over 5,000 APIs for iOS, Android, Windows, Blackberry, and HTML5. Titanium is known more for its performance and extensive feature set than for ease of use. The software is open source, but the full-featured free version is free only as long as you don’t publish your app, at which point you have to pay at least $39 per month.

Silicon valley is an ISO: 27001-2005 IT security certified Company with Core strength in Linux, Apache, MySQL , PHP, .Net and competent resources and extensive skills in web application development, mobile application development and many more services . Also provides satisfactory services in applications competent for iPhone app developers India and android app developers India for other products of Apple.

Read What the Future of Mobile Technology Holds for Us

One of the biggest advancements in the modern times has been the development in the mobile technology especially in the last few years with the invention of smartphones. We have now gigabytes of memory in our mobile phones and can send and check e-mail in it and we don’t feel too surprising about this fact but just till few years ago this were far from possible as very few had email of their own and memory was stored in a big floppy disk that too just of 5 MB in size. The way the technology has changed it has also changed our lives totally and the way we lived.


The mobile technology has now developed in such a way that we can now even integrate other form of technologies which none of us had imagined would be even possible till few years ago. Now you can check the weather in your area, listen to any song that suits your mood, get the route guide to any place you want to go and much much more.

Have you ever imagines how the technology is going to develop in the next few years and how it is going to change our lives? Let have a look at what surprises the future of mobile technology holds for us.

1) Inventing Less Power Consuming Devices

  • The mobile builders have always been trying to make more powerful, smaller in size and consume less energy. And not the development of such devices is more like to be made.
  • Lots of companies are now focusing on having a transistor built into their products and making it more powerful. The rapid growth of mobile technology is also changing and speeding up the trend.
  • The mobile of future will also be having combined multiple radios, Wi-Fi, 3G, WiMax in just a single device.
  • The smaller and more powerful chips will lead to smaller and more powerful mobile devices and its applications.

2) Wider band and wireless USB’s

  • Soon we will be able to synchronize and access data between devices and desktops wirelessly.
  • The short range wireless connections for the cords will also be useful in the better entertainment like watching videos everywhere at home.
  • And using these technologies with our mobile devices will be the real benefit.

3) E newspaper and smart displays

  • The top mobile vendors and builders are now working on developing foldable and smart displays.
  • These will enable the mobile devices to display the data much easily on better screens.
  • Using the e-paper for the mobile device you can maintain the image with the device using no power at all.
  • The foldable displayable e-paper will allow you to take it out of your pocket anytime and read the latest news in it.

4) Better security for mobile

  • We do have a very good security system for our mobile devices now but still there are lots of complains regarding the breach in the security by the hackers.
  • The development in the security systems is also very much necessary for the future mobile devices and it will surely be developed soon.
  • The better security for the mobile phones will lead to more secure transaction of money, sensitive and private data and much more.
  • You will also be able to use your mobile and gain access to secure places like in office or even at an Airport.

5) Better speech recognition

  • The flawless speech recognition is another amazing addition to the mobile phones of future with the powerful chips.
  • With today’s smartphones though having speech recognition people found that it was better to type the number than to use the speech recognition.
  • With more powerful mobile processors people can now use the speech recognition more accurately than before and won’t need to unlock, open the keypad and type the number or message.
  • You can even use other complex functions in it like web search, buying things online and much more other activities.

These are probably the top prediction about what all we can predict about the future of mobile technology. We will keep you updated with what all latest trends or news we find related to technologies or iPhone App Development tips.

Tag : Android App Developers India, Android App Development, iPhone App Developers India, iPhone App Development

Latest Trends in Mobile Application Development

Mobile Application Development is similar to the world of fashion. Things change here extremely quickly. Another similarity of mobile development with fashion trends is that both the developers and the end users are excited about those changes. The year 2014 was a landmark year, in terms of the changes that took place in the field of mobile application development. Newer mobile devices entered the market along with other developments like smart watches, Google Glass, Internet of Things applications, etc. 2015, on the other hand, has been building on these developments and coming up with newer trends. Enterprise mobile application development has picked up considerably in the recent times. Moreover, there is an increased focus on fluidity, continuity, and responsive web development. The turn of the year has also increased the already overwhelming presence of mobile technology across the various walks of life. Here is a brief round-up of the latest trends in mobile application development:


1. Independent Wearable Apps: Development of apps for smart watches and other wearable devices has been one of the most noticeable trends of the recent times. What’s interesting is that many of these smart watches are still not independent of their mobile OS. Be it Apple watch app development or any other, this lack of independence has been an impediment. However, recently these apps are showing signs of independent control & other functional aspects. Technology is being developed to create wearable device app that works independently of its mobile OS. Google Glass, on the other hand, was never dependent on its mobile OS.

2. Multi-Player Gaming: Mobile games are popular with all ages. Moreover, developers have found a way of connecting mobile games with social networking. However, the new trend is the development of multi-player mobile games. This marks the beginning of a new trend in the field of mobile gaming. It promises to hook people onto it, and social media integration with further strengthen the concept.

3. Swift Programming: Swift is the new iOS development language. It has promptly become popular with various developers. One of the prominent reasons for the same is this development language brings together various coveted development features. Take the example of its ruby-like functional programming languages or even inferred data typing or on the fly sandboxes (also called Playgrounds). While all these features have existed in the past, Swift is the first one to bring them all together.It has been just about a few months since its launch, and it already has more 20% of the developers using. This number explains the popularity of the language.

4. Location Based Marketing: Strong apps are being developed that make use of the user’s location. By the virtue of this knowledge, various new features and deals are being offered. Let us take the example of an app that provides location based offers to the customers. When a mobile user moves to a new city, as determined by his/her mobile phone location, s/he is provided with offers from that city. This is extremely relevant for businesses in order to engage customers and increase sales.There is a complete range of other location based apps that are being developed on the way. Beacon & Geofencing have already prospered by using Location Based information. There are other apps that automatically put the phone on ‘Home’ or ‘Driving’ mode by extracting the smart phone’s location based information.

5. Parallax Scrolling Integration: Any mobile app that is developed, the most important aspect of it is to build great user experience design. If that has been done, it becomes possible to gain interest of the customers and also get them engaged with the application. Parallax Scrolling Integration is one of the ways of doing that. It significantly improves the user experience of the application, and brings better results.

6. Cross Platform Development: Developers want their apps to work across platforms. That is why cross platform development is picking up in popularity. It is believed that about 30% of the developers make use of cross platform toolkits. There are various platforms available from cross-development. These include Sencha, Appcelerator Titanium, PhoneGap, and Xamarin among others. No single platform has proved to be dominant yet.

7. M-Commerce Solution: Last year, Apple Pay was launched. Once that was done, a range of other new E-Wallets were launched alongside. Interestingly, newer ways of authentication methods were brought to the fore too. This has put immense interest in the development of m-commerce solution. Starbucks is said to have launched its own in store mobile commerce platform. This then combines with its loyalty program too. There are other examples of how m-commerce is being used strategically.

Android App Development | iPhone App Development

Enhancing scope of businesses with developing Mobile applications

mobile application development

In modern times customers and corporations are looking for mobile applications which are more easy-to-use and advanced. Opportunity to update according to running versions, decent display unit and technically sound stand are few attributes, use is looking in a mobile application.

With technically sound medium, application can be delivered in-built on browsers or can be used on cloud networking also. The process of Mobile Application Development includes integration of different services such as Porting, certification and testing, development of services and many more.

In starting interpretation of the objective for the use of application is done; it establishes the application foundation and segments. Discussing characteristics of an application gives task members guidance for the development of application. Analysis requires huge amount of data mining traits from the market. It observes whether there is any other application serving same type of features, seeking various structures for inspiring new concepts of application, analysing data for technical base of the application and opportunity to establish. In wireframe procedure an archetype is represented, which delivers application’s precise and mirror impression that how it will be as end result. Wireframe results into foundation for back end design of the iPhone app Developers india. This process involves set-up for servers, data diagrams and API’s. Finally testing of this archetype is done by taking view into consideration from various classes of population. It is done by Mobile Application Developers as per the proposition asked by wireframe structure .With conclusion of this process actual application results as final unit. With different resource or modes such as feedbacks and questionnaires, continuous improvisation takes place for the expansion of the Android App Developers India. This becomes feasible when all the mentioned stages are systematically concludes to end.

Silicon Valley is one of the established names in Mobile Application Developers India providing specialized services in this field from 1many years. We deliver precise solutions from team of skilled and experienced developers and designers providing their expertise and valuable services as per the needs of the user clients. Silicon Valley provides cost effective and optimum products as per the business structure and requirement of the client considering the time bound commitments.

PhoneGap Development Company India – Silicon Info

PhoneGap Developers India

PhoneGap otherwise called “Cordova” is Cross Platform Mobile App Development Framework fabricated by Nitobi and later acquired by Adobe Systems. Phonegap bolsters Android, iOS, Windows Mobile, Blackberry, Symbian, WebOS, Tizen and that’s just the beginning. It is additionally incorporates Mobile App stages, for example, Worklight, AppMobias, ViziApps, Convertigo and then some. Phonegap utilizes HTML5, JavaScript, and CSS3 to compose Codes. Phonegap Developers India is getting well known step by step as it offers all inclusive application which runs immaculately on iOS, Android, Windows Mobile, Blackberry and that’s just the beginning.

Advantages of PhoneGap

  • Versatile applications assembled by utilization of HTML5, CSS3 and JavaScript just
  • Phonegap portable applications run immaculately on Android Phones, Android Tablets, iPhone, iPad, Windows Mobile Phones, Blackberry Phones and that’s only the tip of the iceberg.
  • Code once composed can work easily on iOS (iPhone and iPad), (Android Phones and Tablet), Windows Mobile and Blackberry and some more.
  • Simple ‘drop-in libraries’ idea makes it easy to create.
  • Phonegap additionally offer installment coordination through App store
  • Phonegap is bolstered by huge group of engineers

PhoneGap Developers India utilization code crosswise over diverse portable OS by utilizing the “Compose Once, Run Everywhere”. After that PhoneGap Developers India test application in a different program and port crosswise over diferent versatile OS. When application runs impeccably on stages then they circulate it on stages like Apple App Store and Google Play Store and numerous others. PhoneGap App Developers India manufactured Cross Platform Mobile Applications for iPhone, Android, Windows Mobile, BlackBerry, iPad, Android tablets and then some. With Phonegap, you can get to numerous local elements, for example, Accelerometer, Camera, Compass, Notifications and the sky is the limit from there.

By utilizing PhoneGap you can fabricate applications, for example, Game App, Finance App, Banking App, Social Networking App, Travel App, Business App, Medical App, Tools App, Multimedia App, Entertainment App, Weather Apps, Utility App, Shopping Cart/ Ecommerce App and that’s just the beginning.

Why go for PhoneGap Mobile App Developers India?

  • Extraordinary PhoneGap Mobile App Development at moderate rate
  • Committed Phonegap Developers India accessible to contract at adaptable terms
  • PhoneGap Mobile App Development with most astounding quality
  • Best in class base
  • 100% customer fulfillment guaranteed
  • Procured PhoneGap developers accessible on IM, Email and Phone for profound discussion
  • Day by day work report to the customers
  • Numerous years of profound learning and skill in different cross stage advances
  • Tailor-made application improvement utilizing PhoneGap
  • Master in all sort of versatile applications utilizing PhoneGap
  • Always updation in new advances to give uncommon application to the customers


TAG : Android App Developers India, iPhone App Developers India, PhoneGap Developers India