Today, applications (apps) are a very important part of our daily micro-moments such as: I want to go, I want to know, I want to buy, etc. In fact, users spend an average of 30 hours every month in these moments.
Apps are an intense and effective way for businesses to fabricate solid and enduring associations with their clients and customers. In any case, a mobile application marketing strategy can supplement an company’s offline off experience, for example, in-store unique offers. Applications can be an immense hit or an enormous lemon. With regards to showcasing your mobile app, any misstep can prompt disillusioning results with over spending.
1. Developing App First, Then Making A Monetization Strategy
At present, there are more than 1.5 million applications on the App Store, and the expense of getting a client now surpasses $2 per introduce. In any case, a major test over the business is client procurement, making it is important to make however much benefit as could reasonably be expected from the applications introduces you do produce. You need to arrange your adaptation, otherwise called acceptance methodology, right on time keeping in mind the end goal. With the accompanying four models, you can adapt your application or you can utilize them to drive application revenue.
2. Taking for Granted That People Will Return to Your App Just Because
Returning users or customers require motivation to return — it’s essential for you to acknowledge this. Before spending on your portable application, you require a reasonable comprehension of what draws rehash employments of your application. Aside from contending with more than 1.5 million applications on the applications stores, you need to consider the estimation of your application to its client. Do you realize that 90 percent of the clients who download your application are gone inside six months? In this way, it is vital to consider looking after users.
3. Very Poor Understanding of Lifetime Value (LTV)
LTV stands for “Lifetime Value” defined as the total revenue generated by a user from an app’s download to its removal. It can be calculated in many ways like monetization, retention, etc. Furthermore, you can make sense of the amount you can stand to spend on getting new clients by ascertaining the amount of income you can anticipate from every client. Bear in mind, the average cost per app install is continually rising, which means developers need to get an even higher average LTV per user.
4. Ignoring Your App’s Users
This is a complete no-no. Remember, your app’s users are your customers, and your app does nothing without them. To make an app that will become popular, it is imperative to listen to your customers, and if they want any feature, it’s a good idea to add it to the app.
5. No or Lack of Research
This is the most common mistake made by many people. With more than 1.5 million apps in the App Store to compete against, you need to do in-depth research to ensure your app stands out from the crowd. For this, make your application either quicker, preferable or less expensive over others and you will probably succeed. On the off chance that a major and mainstream application is as of now doing likewise as yours, then download the application to decide how/if your application can be better.